Event Promotion
Diageo
The Singleton Hour
Offline Event
at Fourseasons Hotel
The Singleton Hour at Four Seasons Hotel
- #BTLMarketing
- #OfflineEvent
- #EventPlanning
- #Branding
- #POSM
Overview
Cherishing Moments Together -
The Singleton Hour
The Singleton sought to reposition itself as a premium lifestyle single malt whisky brand,
targeting individuals aged 25-34 who crave new and luxurious experiences.
By integrating cultural elements into its program, the event differentiated the brand from competitors,
emphasizing its core message: "Cherishing Moments Together."
- Client
- Diageo
- Date
- 2024.09
- Service
-
Planning, Operation, Branding,
Design,
Production, Media AD,
POSM, Offline Event,
Social Content
Project Goal
Transforming the rooftop bar "Garden Terrace" at the Four Seasons Hotel into a luxurious venue that aligns with the campaign's concept, we designed a program to help influencers escape their busy routines, rediscover happiness, and associate the Singleton with a luxurious yet approachable lifestyle.
Concept
The campaign defined "The Singleton Hour" as the time at sunset when individuals could pause and cherish precious moments, and the luxurious rooftop bar
"Garden Terrace" was chosen as the venue to reposition the Singleton as a sophisticated and aspirational single malt whisky brand.
Program
Special cocktails were developed exclusively for attendees, allowing influencers to engage, connect, and fully experience Singleton Hour. A tasting class further enriched their understanding of the brand.
Sketch
Professional models were featured in high-quality photo and recap video shoots, enhancing brand appeal.
These assets were leveraged as advertising materials to strengthen online and offline integration, effectively showcasing the brand's luxurious visuals.
