Campaign
Diageo
Singleton SLSL Festival
Booth Operation
Diageo Singleton
SLSL Festival Booth Operation
- #BTL Marketing
- #Offline Event
- #Branding Booth
- #Music Festival
- #Brand Collaboration
Overview
Looking for a drink?
THIS WILL BE GOOD
Singleton participated as the exclusive whiskey brand at the SLSL music festival
with the aim of positioning itself as a daily whiskey suitable for any occasion,
targeting Generation Z and Millennials who embrace a trendy lifestyle.
- Client
- Diageo
- Date
- 2022. 10
- Service
-
Planning, Operation, Branding,
Production,
Brand Partnership,
Social Contents
Project Goal
To deliver a positive brand experience to the core target audience at the music festival through impactful booth designs, tasting zones, event areas, and strategic brand collaborations.
Booth Branding
We operated a diverse range of booths aimed at delivering an enjoyable brand experience,
including a captivating booth featuring the brand's signature colors and campaign messages,
a vibrant cocktail bar to encourage positive on-site sharing, event zones, photo zones,
and a collaboration zone with the renowned T-shirt artist, Doyoung Kim.
On-Site Programs
We implemented a variety of on-site programs, including instagrammable photo zones and table curling events,
to promote the brand and stimulate online sharing. Additionally, we captured visitors’ attention
by distributing merchandise items with practical uses.
Brand Partnership
We carried out numerous partnerships to create a diverse brand experience, including collaborations
with renowned artist Kim Do Young, the popular wine bar 'Your Naked Cheese’,
and a payment service with the alcoholic beverage pickup app called 'Daily Shot.'
