Campaign
AMD
AMD G-STAR 2023
Branding Booth
- #BTLMarketing
- #OfflineBooth
- #BoothBranding
Overview
together we advance_
gaming
As a customer-centric brand, AMD participated in G-STAR 2023,
the largest gaming show in Korea,
to provide brand experience opportunities for Gen Z,
operating various interactive programs for attendees.
- Client
- AMD
- Date
- 2023.11
- Service
- Planning, Operation, Branding,
Design,
Production, POSM
Project Goal
At G-STAR 2023, AMD branded its booth and collaborated with OEM partners
to offer hands-on experiences with various games and devices,
effectively delivering AMD’s brand message as a leading gaming brand.
Concept
AMD showcased its customer-centric vision
with the "FUTURE OF AMD" concept,
creating a futuristic brand image.
Booth Branding
The branding was executed with a consistent yet
eye-catching design using black and red colors and digital signage.
Game IPs and partner assets were integrated
to create a cohesive and visually impactful brand presence.
Onsite Program
A stamp event was designed to allow attendees
to experience various games
on AMD chipset-powered desktops and OEM devices,
providing both product engagement and
an immersive brand experience
through hands-on gaming interactions.
Production
Production materials incorporating black and red colors
maintained a consistent booth concept,
enhancing program cohesion and visitor navigation
throughout the event.
Giveaway
A branded lucky draw machine and roulette
were created for giveaway events,
increasing booth engagement
through a variety of AMD and partner-sponsored prizes.
