Digital Media
3M Post-it®
Social Campaign
using AR filter
Social Campaign Using Post-it AR Filter
- #Instagram_filter
- #Social contents
- #Digital branding
Overview
Make your dreams
come alive!
For 3M Post-it's campaign, which highlighted the concept 'Post-it notes as a medium for recording, visualizing, and realizing dreams,' users captured themselves using Post-it notes and utilized witty and engaging AR filter to post them on Instagram.
- Client
- 3M Post-it®
- Date
- 2023.01 ~ 2023.03
- Service
- Planning, Social Contents, Asset Creation
Project Goal
An Instagram filter was developed for the 3M Post-it AR filter campaign, enabling actual Post-it users to participate in a playful challenge. This indirectly raised awareness and conveyed positive messages about 3M Post-it products.
Concept
To convey the message of 'Post-it: A medium for realizing dreams,’ we created an Instagram filter that allowed users
to jot down their determination to achieve dreams on Post-it notes and share them.
The AR filter, which incorporated stickers and Post-it notes related to dreams, enabled users
to document their progress towards achieving their goals and share their journey with others.
Design
Efforts to achieve 'dreams' were defined by studying, exercising, and engaging in creative activities,
and we designed stickers in the form of images and text to represent these endeavors.
Additionally, the brand products were featured by placing them on the edges of the filter
in a frame-like configuration, leaving space in the middle for text.
Post-it Story
Users selected a frame that best represented their dream and captured themselves making efforts to achieve it.
Then, they uploaded photos of Post-it notes with their goals or determination written on them.
Expansion
These filters were not only utilized for events on the brand’s official website but also developed into assets
for online and offline promotions as the campaign expanded to Japan and Taiwan.
